I’ve lived this 37signals stance on AI from the inside, as a programmer.

Putting this into practice is harder than it looks. Half-baked AI features that don’t solve any problem are everywhere. Sometimes, it’s just so a company can slap an AI label on its marketing page. But I believe there’s more to it. LLMs are intoxicating.

A few years ago, the idea of computing natural language to do whatever you want belonged to science fiction. Now it’s just an API call away. It’s easy to get caught up in the endless possibilities of LLMs—especially for technically minded folks. It’s hard to see the forest for the trees.

I’m glad to work with people who keep the forest in sight.