Last names serve little use in regular conversation. In contrast, a personal brand name can go a long way towards informing people of my interests and how I think. If informing people of my first name informs them of how to address me and my personal brand name informs them of what I'm about, then what additional relevant information about myself would be provided by my last name? As far as I can tell, not much.

Original Date: October 15, 2022