Kevin Budelmann

November 19, 2022

Grey is hard

We think in extremes because it’s easier. Black-and-white is easier to understand than grey – the more graphic, the simpler, and the easier to define edges and describe differences. But our lives and choices are more nuanced. The map is not the territory, and bridging the gap requires new thinking skills.

About Kevin Budelmann

Thinking out loud.

President Peopledesign | Professor Northwestern | Author Brand Identity Essentials
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