Lately, I was looking at my Spotify playlists... 📱

And while scrolling, I thought to myself:

"But actually, they have enormous power over the entire music industry". 💪

Let me explain...

Spotify's real value isn't being a streaming music player.
Well, yes, at the beginning, with their hybrid model mixing P2P and servers and loading a song in less than 200 ms... ⚡

At the time, it was revolutionary.

But today, with the hardware, network, and software we have, it's become normal.

However, every week I have my "Discover Weekly" playlist, I have playlists generated by their algorithm all over the place. 🤖

They know my musical tastes, they know what I like.
And they choose who I'm going to listen to. 🎧

Because once you've gotten used to their app, you just trust the algo. When was the last time you manually searched for an artist? No, the playlists are there, they're so convenient... 🎶

If they wanted to, they could completely erase an artist from public visibility. 👻