It’s interesting to see hey.com branch out into personal blogging. I wonder what drove this product decision. Frustration with the medium pay wall? Is it Nostalgia for the web before it became 90% commercialized? 

It surely wasn’t the most requested feature when personal emails still don’t have custom domains. It just seems so out of place for a company whose products are usually no frills — no extra features. You can bet this was well considered. 

So, I wonder why?

Luckily they’ll probably write a blog post about it :)