I almost missed this one this week. It’s been a busy one and no-one reads these, getting distribution for a personal newsletter is an interesting one because until I define my niche there's no reason to subscribe to a smorgasbord of posts. All to say that it would be easy to give this week a miss.

But sticking to goals is important, and I’m pretty sure getting better at writing and crafting stories doesn’t come from stopping this weekly mail.

I had an interesting experience going low-key viral this week. My LinkedIn post has over 16,000 views at the time of writing, quite something given I only have 800 people in my network. I wrote about how a YC start-up didn’t something that didn’t scale by providing a “call a founder” option in their app and it got picked up by a bunch of people at Microsoft and also went around the YC community. It wasn’t particularly insightful, but provided people with a moment of “ah, that’s cool”, and that was all it took to get a like and for the post to spread through the community. Emotion and storytelling win out. I debated posting it and almost didn’t put in the effort, but I’m glad I did, people seemed to get value out of it, and to my complete surprise someone reached out from seeing my post and asked to chat about a job opening, not an outcome I was expecting.

Here’s to hitting send.