Mark Johnson

April 15, 2023

MacBooks at 76 degrees - Friday Thing #14

One of the inspirations for this mail is from Steve Clayton (communications at Microsoft) and his similar named Friday Things.

In his post this week, The Friday Thing #795, he returns to the original purpose of the mail, sharing a cool things he’s stumbled across on the internet, and in that spirit here’s a cool thing I found this week:

Did you ever notice that MacBook screens at Apple stores are placed at a slightly awkward angle? Probably not, but it’s highly calculated. Laptops are angled precisely at 76 degrees, measured by employees, to make customers tilt the display to a comfortable angle to see the screen. It’s the IKEA principle in effect, where we value something more when we interact with it. It’s the reason why stores have greeters and sales assistants always come up to ask if there’s anything they can help you with, your engagement increases your attachment and likelihood of purchase. Why every MacBook screen is angled at 76º in Apple Stores.

About Mark Johnson

Hey, I'm Mark, and I'm passionate about sport and personal finance. If you'd like to read more of my writing, check out financewithmark.com.