
For decades, companies have operated based on structures, models, and ideas developed during the Industrial Revolution—a time when efficiency was measured by physical presence, rigid work hours, and standardized processes. The conventional model of productivity—often summed up as “butts in seats”—has its roots in an era when physical presence was equated with output. This kind of legacy thinking permeates every level of modern business, from the way we work to how we apply for jobs. In today's modern world, clinging to these outdated practices exposes an underlying fear of change and a lack of innovation. This reluctance is might be driven by a fear of challenging the status quo, even when that status quo no longer meets the demands of today’s workforce. It is much easier to do it the way it has always been done. Safer too.
Don't believe me?
"The US passed an 8-hour day law for Federal employees in 1868. More strikes and union efforts were necessary before the private sector secured the same rights in 1940 as part of Roosevelt’s New Deal. Ford’s contribution was to lead one of the companies supporting the idea by reducing workdays from 9 to 8 hours (1914), and then from 6 days per week to 5 (1926) with no change in wages."
– Credit Keith Pulfer: LinkedIn
1926 was a very long time ago...only a couple of things have changed in the world since then.
Not convinced? Try asking these questions in your next HR survey or leadership meeting...
- Are we among the minority of companies that list compensation ranges on job openings?
- Is our work-from-home policy truly flexible, or are we binding employees with complex, legalistic restrictions?
- Why are we still asking candidates to upload a resume and fill out the same form fields as decades ago?
- Should we really be conducting more than three interviews for a single role?
- Are we still measuring productivity by hours logged at a desk instead of by real, tangible outcomes?
- Do our employees need to request time off for personal appointments rather than enjoying a flexible schedule that empowers them?
- Would our team benefit from the option of working four 10-hour days in the summer?
- Are strict dress codes still in place, even when they add little value to our culture?
- Is our employee handbook longer than War and Peace?
- Are we still handing out printed business cards in a digital world?
- Are we forcing our people into a rigid 9-to-5 schedule, even when a smarter schedule could yield better results?
- Does it take multiple years for our employees to accrue more than three weeks of vacation time?
- Are cubicles still the standard desk arrangement in our office?
- Do our knowledge workers still have to clock in and out?
- Are we providing a stipend to help build out a comfortable home office?
- Do our performance-based bonuses truly reflect and reward exceptional work?
- Should we offer full-time roles that require less than 40 hours?
Disclaimer (better say this now)
I'm not saying that working in an office is inherently bad—there are undeniable benefits to in-person collaboration, spontaneous idea-sharing, and the structure that traditional office environments can provide. However, I strongly support models that offer significant flexibility, whether through highly adaptable hybrid arrangements or fully remote options. The modern workforce thrives when given the choice to work in a way that best suits their needs and lifestyles, and I believe that embracing this flexibility is key to unlocking greater innovation, productivity, and overall employee satisfaction.
The Pandemic: A Glimpse of What Could Be
The COVID-19 pandemic forced a rapid transformation of conventional work practices. Companies had little choice but to adapt as remote work transformed from a nice-to-have perk into an absolute necessity. Overnight, employees proved that they could maintain—and in many cases even boost—productivity while working from home. Sure, the shift wasn't without its challenges: feelings of isolation, diminished human connection, and the struggle to balance work and home life became all too common. Yet these challenges also sparked creative solutions and demonstrated that a new, more flexible reality was not only viable but could also lead to meaningful benefits. I have experienced those benefits firsthand, and they have transformed my life in many ways.
Despite these clear advantages, many companies are now eager to revert to the old ways as the crisis subsides, clinging to familiar methodologies instead of fully embracing the potential of modern, more flexible work practices.
- PwC Survey: Approximately 83% of employers planned to bring employees back to the office at least part-time, with around 27% requiring a full-time return.
- Gartner Research: Roughly 45–50% of organizations are setting policies that require employees to be in the office most or all days of the workweek.
For a deeper dive into why flexibility is emerging as the new gold standard in employee benefits, check out my article on Flexibility: The New Gold Standard in Employee Benefits. The modern worker is seeking modern flexibility.
The Exploding Gig Economy: A Sign of the Times
The modern workforce is rapidly realizing that true flexibility and competitive pay can be found outside of traditional corporate structures. The gig economy is exploding as professionals seek opportunities that allow them to work on their own terms—choosing when, where, and how they work. This trend underscores a growing dissatisfaction with legacy models and a desire for autonomy, which many traditional companies are failing to offer. For a deeper dive into this phenomenon, check out this article from Forbes: https://www.forbes.com/sites/jackkelly/2024/06/20/gig-economy-success-tips/ or this study from Visa: https://corporate.visa.com/content/dam/VCOM/regional/na/us/services/documents/vca-gig-economy-boom.pdf
The Illusion of "Innovation": Complex Work-from-Home Guidelines
The Illusion of "Innovation": Complex Work-from-Home Guidelines
While some companies have attempted to adopt more flexible work practices, these efforts are often undermined by overly complex and counterproductive guidelines. For instance, policies that allow employees to work from home only four days a month or stipulate that remote work is not permitted on specific days like Friday and Monday are hardly progressive. Trust me, I have been there—I have even considered these policies for my teams. The problem is that these restrictions can undermine the very concept of flexibility by forcing employees to conform to arbitrary schedules rather than focusing on outcomes.
These policies are not innovative solutions but rather half-measures that cling to traditional paradigms, preventing the full potential of remote or hybrid work from being realized.
Embracing the Modern Workforce
The future of work is about more than just adopting more flexible work environments—it’s about transforming every aspect of the employment experience. Companies that are unwilling to think outside the box risk being left behind. The modern workforce, particularly the best and brightest talent, is increasingly choosing to work for organizations that embrace genuine innovation—not just in theory, but in practice. The most forward-thinking companies empower their employees with real flexibility rather than imposing restrictive, outdated policies. Employees increasingly want simpler, common-sense, modern environments.
Want to recruit and retain the best employees? Here’s some quick advice:
- Pay Competitively: Attract top talent by offering highly-competitive compensation for your region.
- Offer Interesting Work: Provide engaging projects that both challenge and reward your team.
- Hire Ideal Team Players: Prioritize hiring ideal team players—people who are humble, hungry, and smart (EQ)—above all.
- Provide True Flexibility: Ditch overly complicated work-from-home rules. Let your employees choose when and where they work best.
- Prioritize People Over Profits: Emphasize sustainable growth rather than focusing exclusively on short-term financial gains. Respect your employees life outside of work as much as you value top-line revenue and bottom line efficiency.
- Eliminate Unnecessary Bureaucracy: Build an environment where daily operations are free from excessive meetings, drama, and internal politics, enabling employees to focus on doing their best work.
If you pay competitively, offer great flexibility, hire really good people, limit operational complexity, and have interesting work, you will never want for talented individuals to flock to your company.
The future of work is being shaped by the choices companies make today. Either innovate or fall behind and become obsolete. The pandemic provided a powerful lesson: businesses can survive when they break free from the constraints of legacy models and the status quo. While there are certainly principles and lessons to be learned from the structures of old, the modern workforce is looking for employers that are adapting to fit their needs.
I am not saying change is easy, either. It is hard to break away from these legacy structures and embrace newer ideas. However, the time to overcome that fear and embrace a forward-thinking approach is now—because the companies that do so will be the ones to shape the future of work.