We just wrapped a customer research project. One of the people we talked to described how she could spot AI-generated artwork before she'd even thought about it. Casually, in a way she'd clearly worked out long ago. "That weird glow. Nobody drew this...it tips off AI instantly."

Versions of that same instinct came up across nearly every interview. A tell, in the magician sense. Customers described what they could feel before they could name it. Real people, paying real money, picking up signals the machines miss.

I have faith in our ability to discern quality, no matter the source. We're being told the line between human-made and machine-made is collapsing. The buyers paying for the difference would disagree. They were paying a premium for the human hand they could sense in the work, even when they couldn't put words to it.

The instinct is older than the technology trying to fool it. Built on what your eyes already know about what hands make. 

Next time something feels a little off to you, a piece of art, a sentence, a face, a vibe, trust the weird glow. Your spidey senses are right.