Two examples of great companies, doing well, with a long term vision, pioneering in their field - both getting into serious negatively impactful issues, thanks to their greedy shareholders:

Bloomberg asks What Ever Happened to Toms Shoes? and then goes on to talk about their comeback strategy being necessary because they had been "mismanaged by private equity into near-collapse".

Just recently, a small group of activist shareholders forced out the CEO of Danone. Not because his vision to turn the dairy giant into a mission driven enterprise wasn't working, but because they weren't generating enough short term profits compared to their non-mission-driven competitors.

Short term greed will always, without fail, kill long term sustainable progress - and the most stupid thing of all? Long term sustainable progress will almost certainly deliver resiliency and end up earning more money over time.

Both of these companies, and so many more, failed to protect their mission against the unreasonable short term financial greed of their shareholder(s). It's a simple as that.

I'm creating: The book and podcast series for people who want their small or medium business to make more profit and better impact. https://sixtyminutestoimpact.xyz

Want to talk about how to protect, (and ensure your shareholders become stakeholders for) your mission? Send me a message, and let's do that.