Think back to 2012, what were you doing?
Even if you are the kind of person who cares more about money than anything else - it's not a question of whether your business will become a force for good or not, the only decision is when.
Compare how the generations of BabyBoomers and genX look at the world, with mindset of the millennials. You see a big difference, especially around money, life and the environment. What's also becoming obvious is the difference between millennials and generation Z.
Now consider how generation alpha, are learning to show up in the world. The difference between BabyBoomer and generation Alpha is unthinkably enormous.
These changes in mindset are critically important for your business to understand. Realise that in 2030 the majority of people in the work force will be millennials and genZ. Generation alpha starting to consider their lives beyond education.
That's right, just nine years from now it's going to be incredibly difficult to find new employees and customers unless your company can prove that the world is better off because of your business.
Nine years sounds like a long time, and it's true, if you choose, you can accomplish a lot in that time. If you start now, you have a head start on your competitors and learning will be cheap. If you decide to wait five years, it will be much more expensive, and you'll always be playing catchup.
Think back to 2012.... doesn't time fly?
Even if you are the kind of person who cares more about money than anything else - it's not a question of whether your business will become a force for good or not, the only decision is when.
Compare how the generations of BabyBoomers and genX look at the world, with mindset of the millennials. You see a big difference, especially around money, life and the environment. What's also becoming obvious is the difference between millennials and generation Z.
Now consider how generation alpha, are learning to show up in the world. The difference between BabyBoomer and generation Alpha is unthinkably enormous.
These changes in mindset are critically important for your business to understand. Realise that in 2030 the majority of people in the work force will be millennials and genZ. Generation alpha starting to consider their lives beyond education.
That's right, just nine years from now it's going to be incredibly difficult to find new employees and customers unless your company can prove that the world is better off because of your business.
Nine years sounds like a long time, and it's true, if you choose, you can accomplish a lot in that time. If you start now, you have a head start on your competitors and learning will be cheap. If you decide to wait five years, it will be much more expensive, and you'll always be playing catchup.
Think back to 2012.... doesn't time fly?