If I ask you to think about companies which make impact on the world, what names come to mind?
I'm going to assume that a few brands came to mind. Possibly your favourite, or even most despised. In my experience, here's what didn't come to mind: your company.
Here's a secret: the company you work for, whether you are a freelancer, startup, small medium enterprise, corporate or not-for-profit is already an impact company.
That's because there's no such thing as a company which doesn't make impact.
Therefore instead of asking "could we become an impact company?", the better question is "what type of impact are we making today?".
This is the uncomfortable start for anyone who wants their company to make better impact, and there's no skipping it. Here's an easy one that most people can't answer: Do you even know how many kilograms of trash you created last year?
The good news is, that it's not all bad news. Whilst it's usually easy to find the things that can be improved, it's often hard to see the good stuff that's right under our noses. Think about how many people work for your company. Those salaries ensure that people get to take care of themselves and their family every day. That right there is awesome positive impact.
You see, it's not just about doing new good thing, but also about reducing bad things. There are literally hundreds of ways your company can improve its impact, and by starting small, it's easy to make progress.
I'm going to assume that a few brands came to mind. Possibly your favourite, or even most despised. In my experience, here's what didn't come to mind: your company.
Here's a secret: the company you work for, whether you are a freelancer, startup, small medium enterprise, corporate or not-for-profit is already an impact company.
That's because there's no such thing as a company which doesn't make impact.
Therefore instead of asking "could we become an impact company?", the better question is "what type of impact are we making today?".
This is the uncomfortable start for anyone who wants their company to make better impact, and there's no skipping it. Here's an easy one that most people can't answer: Do you even know how many kilograms of trash you created last year?
The good news is, that it's not all bad news. Whilst it's usually easy to find the things that can be improved, it's often hard to see the good stuff that's right under our noses. Think about how many people work for your company. Those salaries ensure that people get to take care of themselves and their family every day. That right there is awesome positive impact.
You see, it's not just about doing new good thing, but also about reducing bad things. There are literally hundreds of ways your company can improve its impact, and by starting small, it's easy to make progress.