Why I will eat my own dogfood by testing ideas in public for 30 days.

What would life be like if all business could only be profitable by being good for the world?

A place where business priorities are switched: to be a force for good first and profitable second.

I don't know what that world looks like, but I do know that I want to live in it. More than that:

I believe that we can make that world a reality - but I need your help.

For two years I have been gathering information and perspectives around what I believe must become the future of business. Now feels like the right time to start getting it all out of my notes and into the real world.

Because only when it's in your head, can it start to become impactful.

However, if there is one thing I've learned enough through more than a decade of adventures in startup and innovation, it's that we must always test our assumptions before making serious commitment.

So what does my minimum viable product look like? Well, for the next thirty days I'm going to publish short articles. Each article covering just one aspect of how to make your company better for the world.

I'll be publishing on LinkedIn and Twitter in order to get the most broad feedback possible. At the end of thirty days, I aim to have a much clearer understanding of what resonates with my future customers and why.

So, 30 days, 30 articles, let’s make business better together!

About that help - If you have a moment to read something I post, please take a moment to let me know what you think. Agree? Disagree? Additional perspective? Something else you want to hear about? It's all welcome, and I appreciate your time.