Nathan Sykes

March 16, 2021

Businesses Are Made Of Hundreds Of Recurring Tasks

Every business on Planet Earth is made up of recurring tasks. There are no exceptions. It doesn't matter what kind of business you run, the customers you serve, or the way that you accept money. Every business is made up of recurring tasks. As such, parts of every business can be automated, outsourced, and systematized. (If you're new here, this is part four of my blog post streak on outsourcing your work. You can find part one, two, and three here.)

You're thinking either two things right now. Either, "now that I think about it, you're absolutely right", or "you don't know my business - it's completely different!"

No, it's not.

A recurring task can take place in one of three ways. It can occur on a set schedule, like on a weekly basis, or on the first of the year. It can occur as a result of an action, like an open dispute, or a new order, or a customer walking through the door of your shop. Or, and this is much less common, it can occur when you reach or leave a geographical checkpoint, like when you walk into your office, or you arrive at a client's place of business.


Because of this, everything in your business is made up of these small, recurring tasks. And you're at the center of it - your unique ability is what makes all of these tasks operate, and makes the business run. Your job here is called the hub of the business. Without you, your business can't run. I don't know what you do for a living - maybe you repair TVs, or maybe you're a dentist. Maybe you run a creative agency. With you being the hub of your business, the specific, recurring tasks are the spokes that can be outsourced. But as with any hub-and-spoke system, without you at the center, the wheel can't turn.

Even if you run a company where you're doing something creative, like designing something, or building something, your business still runs on recurring tasks. That's because the creative work is your job - you're at the hub. Everything else are the spokes. There's plenty of recurring tasks in a creative business. How do your clients pay you? How do they communicate their expectations or deliverables? How do you transfer the work you've done to them (email, mail, install on site, etc.)? Are you still posting social media posts manually on your social media pages? Responding to new customer inquiries? Dealing with refund requests?

If you develop an SaaS app, your business runs on recurring tasks. How do new customers get an excellent onboarding experience? Are you still answering customer support tickets? What about doing research on your other competitors in your space? How do you handle sales requests from enterprise users? Again, these are all spokes that you can offload to somebody else, so you can focus on the one thing that you want to focus on - developing your SaaS app. That's your special talent. You focusing on anything else (unless you want to, that's certainly a different story), is a waste of time, talent, and energy.

Think of how much money you could make if you just focused on the stuff that you're best at for 6-7 hours per day, 5 days per week. Instead of focusing on running all parts of a business, you can recognize that, yes, your business is made up of recurring tasks. Outsource those tasks, and assume your position at the hub to guide your business by only focusing on, and executing on, your unique talent or skill.