Nathan Sykes

April 21, 2021

Consumer Confidence & Live Events

Happy Wednesday! Short post today, as I continue to be on vacation.

A few days ago, I wrote a short post on the travel resurgence despite the increase of COVID-19 cases, and I've had another topic on the back burner that I've wanted to write about - live events.

Believe it or not, people are having live events right now, mainly in Florida and Texas. Here's what a business conference in February looked like:


Sorry for the shitty picture, it's from the local news - the land of 720p cameras. Here's the full video if you want to watch. If you don't, I'll summarize - no masks, no social distancing. And this was in like February, so only seniors were getting vaccinated. 

If you're not ready to get sick and die to hear Grant Cardone speak, you're probably in the overwhelming majority of people who will play it safe. Conference organizers should be expecting a "get back to speed" period of six months to a year for the confidence of their registrants to return.

I run a film festival, and we've already made the decision to take our 2021 show virtual - though it's in October and most likely everyone will be vaccinated. The consumer confidence won't be back to allow us to sell out the theater, so we're planning for the long haul.