Omar Wani

August 24, 2023

All you need to know about Google Ad Grants for your Nonprofit

here are the steps on how to acquire and run Google Ad Grants for nonprofits:

  1. Sign up for a Google for Nonprofits account. Go to google.com/nonprofits: https://www.google.com/nonprofits/ and click "Request an account."
  2. Complete the eligibility form. The eligibility form asks for information about your organization, such as your EIN, your website address, and your mission statement. (Country specific documents are solicited by the team. EIN is relevant for nonprofits in the US)
  3. Submit your activation request. Once you have completed the eligibility form, click "Submit activation request."
  4. Wait for your activation to be approved. It usually takes a few weeks for Google to review your application and approve your activation.
  5. Create your Google Ads account. Once your activation is approved, you will be able to create your Google Ads account.
  6. Set up your Google Ad Grants campaign. When you create your Google Ads account, you will need to select the "Google Ad Grants" program.
  7. Choose your keywords. When you set up your Google Ad Grants campaign, you will need to choose the keywords that you want your ads to show for.
  8. Write your ad copy. Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords that you have chosen.
  9. Set your budget. You do not have to pay for Google Ad Grants campaigns. However, you can set a budget to control how much you spend each month.
  10. Track your results. It is important to track the results of your Google Ad Grants campaigns so that you can see what is working and what is not. You can use Google Analytics to track your results.

Here are some additional tips for running a successful Google Ad Grants campaign:

  • Use relevant keywords. When you choose your keywords, make sure that they are relevant to your organization and to the people you are trying to reach.
  • Write clear and concise ad copy. Your ad copy should be easy to understand and should make people want to click on your ad.
  • Target your ads. You can target your ads to specific demographics, interests, and even locations. This will help you reach the people who are most likely to be interested in your organization.
  • Track your results. It is important to track the results of your campaigns so that you can see what is working and what is not. This will help you optimize your campaigns for better results.

About Omar Wani

Thank you for reading my mails to the world. These includes notes on love, experiences, observations, and reminders (many times to myself) about how I live by the day, day by day.

Along the way, I read beautiful words, eat awesome food, experience great brands, and take notes that I love to share with peers, colleagues, clients and you on empathy, understanding, life, and all that is just so great about being alive!

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