Omar Wani

May 3, 2023

Are you looking for Google Ad Grants from your nonprofit?

Google Ad Grants is a program offered by Google that provides eligible nonprofits with free advertising on Google's search results pages. There are several benefits of Google Ad Grants for nonprofits, including:

  1. Increased visibility: Google Ad Grants can help nonprofits increase their visibility online by displaying their ads at the top of Google's search results pages, which can lead to more traffic to their website.
  2. Increased awareness: By using Google Ad Grants to promote their organization and its mission, nonprofits can increase awareness about their cause, their programs, and their impact.
  3. Increased engagement: Google Ad Grants can help nonprofits engage with their audience and build relationships with potential donors and volunteers.
  4. Cost savings: Google Ad Grants provides nonprofits with free advertising, which can help them save money on marketing and advertising expenses.

To effectively utilize Google Ad Grants, nonprofits should follow these best practices:

  1. Set clear goals: Nonprofits should define clear goals for their ad campaigns, such as increasing website traffic, generating more leads, or increasing donations.
  2. Choose the right keywords: Nonprofits should choose keywords that are relevant to their organization and their mission, and that are likely to be used by people searching for their services.
  3. Create compelling ads: Nonprofits should create ads that are clear, concise, and compelling, with a strong call to action that encourages people to click through to their website.
  4. Monitor and optimize campaigns: Nonprofits should monitor their campaigns regularly and make adjustments as needed to improve performance and achieve their goals.
  5. Utilize other Google tools: Nonprofits should consider using other Google tools, such as Google Analytics, to track their website traffic and understand how their ad campaigns are performing.

By following these best practices, nonprofits can effectively utilize Google Ad Grants to increase their visibility, raise awareness about their cause, and engage with their audience.

See the offerings here - https://www.google.com/grants/

About Omar Wani

Thank you for reading my mails to the world. These includes notes on love, experiences, observations, and reminders (many times to myself) about how I live by the day, day by day.

Along the way, I read beautiful words, eat awesome food, experience great brands, and take notes that I love to share with peers, colleagues, clients and you on empathy, understanding, life, and all that is just so great about being alive!

You can check out my detailed bio here. 
Enjoy reading and feel free to write.