A lot of us in the nonprofit strategy & communications have been kidding ourselves thinking that listing SDG Goals on our website and sticking the logo in our fundraising decks are going to get the job done. We're wrong about it. Totally. 

The UNDP produced sessions will tell you that there four key aspects of strategy, integration, optimisation, and reinforcement that make the SDG implementation real for you and your stakeholder - in the nonprofit, as well as the profit spaces.

My certification helped me deep dive, over the course of a few weeks, to look at each of four areas and understand 15 different relevant data sets that organisations must collect, process, make it aligned with the quality of decisions, ensure what is collection is actually important, and optimise as the process goes along. 

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Identifying SDGs and business purposes, ESG for profits, right at the start of a year, plan, or investment is key.

Disclosures, at least annually, to stakeholders is essential for engagement and accountability.

Beginning with imperfection, and letting the processes evolved is the right way to go about it.

And reporting, to ensure SDG data collected actually helps improve decisions and performance.