I’ve seen it too many times. Brilliant ideas, visionary projects, and purpose-driven teams—all slowed down or even unravelled because someone, somewhere, hesitated. Sometimes it was me.

We wait for a better moment. We tweak. We debate. We explore “what ifs” and “maybes,” trying to weigh every option until momentum quietly slips out the door. The worst part? We often don’t realise it until it’s too late.

Waiting, in itself, isn’t a sin. Some decisions deserve pause. But oscillation—swinging back and forth between ideas, trying to perfect every angle—can put a spanner in the works of something that could have flown.

I’ve been part of teams where the initial energy was electric. People showed up with fire in their eyes, ideas crackling across whiteboards, WhatsApp groups buzzing past midnight. But then came the meetings. The second thoughts. The rewrites. The rewinds. And slowly, the good people—the ones who build, who push, who act—began to leave. Not out of malice or disagreement. Just fatigue. A quiet sense that we weren’t going anywhere.

The opportunity cost of indecision is enormous. Not just in missed timelines or delayed launches. It’s in the spirit of the team. It’s in the erosion of belief. People don’t stay excited about ideas that don’t move. They move on—to places where work is alive.

If I’ve learned anything, it’s this: boldness matters more than polish. Direction matters more than perfect alignment. You can course-correct a moving ship, but you can’t steer one anchored to fear.

So now, I try to move. Even if it’s messy. Even if it’s not fully figured out. I’ll take momentum over paralysis any day.

Because the cost of waiting is often the project itself.