I just came to this startling realization: if you’re not in the entertainment business, your best option is to build a tool that fixes a problem and teach people how to work with it.

It’s easy to get hung up on aesthetics, style, and the way something looks. It’s not a work of art, it’s something someone picks up from the shed, uses to accomplish the task and then puts it back.

Your goal should be to build a good tool, that’s simple to use. Then, you teach your users how to get the most out it. You should also teach them how to maintain it so that they get the benefits for a long time.

Just like Dieter Rams said: Less, but better.