I started listening to audiobooks again after a 6+ months hiatus.
One of the books that's included in my Audible Premium collection is Propaganda by Edward Bernays, righteously called The Father of PR and The Father of Spin.
I can't help sharing the following quote:
One of the books that's included in my Audible Premium collection is Propaganda by Edward Bernays, righteously called The Father of PR and The Father of Spin.
I can't help sharing the following quote:
The group mind does not think. It has impulses, movements and behaviors.
— Edward Bernays (link to tweet if you feel chatty)
The ideas in the book blend really well with ideas from another book I read years ago — The True Believer by Eric Hoffer. I've found a lot of applications to marketing in The True Believer, but also why things like religions and other mass movements (not movements of masses) work so well.
To top it off, I dare to say that if you also read Blueprint for Revolution by Srdja Popovic, you have yourself the trifecta of effective mass movements for doing good with an accent placed onfor doing good. This book also offers good insight into the types of movements meant to topple governments and establish a new
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