Sharing our thoughts with the help of distribution platforms and algorithms triggers a deep narcissism in all of us, creating an addictive loop. The ability to feed this addiction explains why certain platforms have become so outsized. Facebook is a blog with social distribution attached to it. Ditto for Instagram and Twitter. While it is geared toward a new generation, at its core, Snap is no different than what LiveJournal was for the young and restless of that generation.