Robbie Maltby

Founder of Northbound Digital. Author of Not Just a Theory Newsletter.
March 12, 2021


We humans have a deep need to be individual, to express our uniqueness. We're social creatures, but the safety of the group can often hold us back. A few years ago I read a book called Jonathan Livingston Seagull. It was around the time of some big career decisions I was about to make. - Jonathan was just another ordinary seagull like ...
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March 11, 2021

Non-violent Communication

Most people hear the words 'non-violent communication' and immediately become defensive. You can almost feel them bracing for impact the moment the words pass your lips. In fact, non-violent communication or NVC is a practice of conflict resolution used the world over to quell the angers of warring countries, factions, tribes, and fami...
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March 10, 2021

Creativity, Tapped

I want to tell you about a writing practice that literally taps you directly into the muse. It’s really simple and doesn’t require any prompts like yesterday, other than the odd motivational nudge. It’s known as ‘stream of consciousness’ writing, and it often looks exactly as it sounds - utter garbage. And that’s the whole point. It’s ...
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March 9, 2021

True Productivity

For many of us, some of best days we have are productive days. We enjoy relaxing but when we’ve worked on or produced something important that day, we often sleep much more easily. This has a lot to do with our shared story of the world (the hero’s journey) and how that plays out in real life. It’s part of our core value structure, acc...
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March 8, 2021


It doesn’t take much to be empathetic with someone. You don’t have to give everything you have. You don’t have to spend the whole night. Usually, all someone needs is the recognition that you know how they’re feeling. It could be a few seconds, up to a few minutes. Just think of the other things we spend our time doing each day. Messag...
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