As marketers, it's our burden to take a problem and conquer it. But marketing isn't a product on a shelf; it cannot be bought.

By the time we're called-on by clients, chances are, sales are declining and rent is already past due. 

Now the client finds value in marketing. And now they need new business, new faces, new numbers.

And as marketers, we recognize new-business-now!! client requests aren't realistic. They're an emotional plea for help. They're drowning, they need a hand. They need to see progress.

So yes, we'll absolutely launch a strategic campaign. Yes, we'll identify outlets that will reach plausible prospects (rather than everybody, everywhere). Yes, we'll find new ways to to put your brand in front of new faces.

But no, we can't force a prospect to purchase. The decision to buy is the customer's; you can only be ready to impress once they decide to buy.

So how do we solve this perception problem?

We be honest. We're not miracle workers. We're hard workers. Diligent. Creative. And strategic.

But marketing isn't a light-switch.  

Marketing is:

Marketing is not: