I understand why companies do it.
They're desperate to increase business, they want more foot traffic, they want new customers, they want to grow.
I found a sign taped to the front door of a dedicated children's salon. It reads:
They're desperate to increase business, they want more foot traffic, they want new customers, they want to grow.
I found a sign taped to the front door of a dedicated children's salon. It reads:
"Gumball Alley is now a full family salon. We cut adult hair now."
It's one thing if the Gumball Alley folks want to transition into more of a family salon; I can see a family getting their hair cut together at the same time. But this is presented more like "have scissors, will cut" and less like a family experience.
But this is a great example of why everybody isn't a market. When everybody is your market, you sacrifice your core market.
And when you do that, you stop being a distinct product and start blending in with everybody else in the industry.