Welcome to the next chapter of my life which brought coffee & I even closer. I started my graduation in electronic media and the best part of my college was that my campus sold "The Best Coffee". This was the phase of my life where I was seeking for purpose. I had also found a new passion for designing. Life was exactly like a puzzle and every moment felt like a new challenge, a new level to conquer. With the excitement, cometh the stress. At every step, I had to make a choice and for every path that I did not choose, I lost a little of myself. But the only constant with every difficult choice was the cups of coffee I kept drinking. Caffeine helped me keep my head clear.

One night, I decided to press pause trying to explore more about the love of my life. It was at this moment I came to realize that there were more lovers to the love of my life. Coffee is the most traded good globally. While I was thrilled reading this, I wanted to dive in deeper. We tend to ignore the negatives aspects of things we love and I realized that all this time I was ignoring the ill effects that coffee caused. But with time, I realized that the love of my life was not to be blamed, it was the industry that manufactured it that way. That night, I felt responsible to make it right. To ensure that once I had finished my commitments, I would start a journey to purify my love without compromising on its taste. I had made my retirement plan ready that day.

I chased my dreams like there was no tomorrow, from designing, brand consulting for the big and the small brands to also being an "influencer", etc. Then I was hit with a few rough patches. Through my highs and lows, coffee was there. I fell in love harder. Then the pandemic hit. I went to Philip Joshua - my friend/mentor to work as a designer but he felt like I was made for more. I didn't feel challenged by designing. One day Philip asked me what my heart truly desired. I felt clueless at that moment, but I told him about my retirement plan. Glancing at me, he asked what are you waiting for? Let's do it now.

So friends, this is where "El Mejor" starts. I am Shashank, the boy who fell in love with coffee and could not sit and watch the love of my life being blamed for what was being done to it. The very motive of "El Mejor" is to take away the right of any person who thinks they can tell you how much coffee is good or bad by making sure that coffee and ill effects don't sit on the same page. I hope you are with me in this journey of saving coffee and protecting its taste, the least I could do to help the love of my life.

Yours,
Shasha