Many weeks ago, the company Trex.com contacted my company MTP - Marketing Technology Partners for help with a marketing campaign to the 570,000+ living in Morris County, New Jersey. It turns out that Morris County is one of the wealthiest counties in the USA. Not just the State, the COUNTRY. Trex is a very high-end deck solution. Not inexpensive, but very much worth the high price. So, we did the campaign, generating leads for 'decks' in North New Jersey. { I just bought the domain GetTrex.us }

The campaign generated 6,000+ leads. For www.Trex.com  I said to myself, 'Self, I need to form a construction company to do Trex Decks. And to do Trex Outdoor Kitchens. And to do High-End Home Office Renovations. Build out AMAZING Work From Home | Work From ANYWHERE solutions. Like custom basements. And so, ZEDIconstruction.com was born. {ZEDI is named after my friend's two children, he has been in construction all his life. Just like everyone in my family, but me. I wanted to go to Medical School. }

Then came knocking www.Rivian.com looking to book test drives of their high-end EVs. We did a campaign to the same folks. Same results. OK, so I guess we are now in the EV Marketing Business. My friend owns Bertoli Plumbing & Heating and now also does Electrical work. So, off we go with flyers for Home EV Chargers to the 570,000 living in Morris County. And, of course, Bertoli would love to help out with General Plumbing, Oil to Gas Conversions, especially running gas lines for those new grills for those new Trex Outdoor Kitchens.  

Next up: Everyone who lives in Essex County and Bergen County, New Jersey.

OUT OF THE BLUE: 'Hey Tom, there are 3M+ people living in the Hudson Valley, New York State. The Hudson Valley Economic Development Corp (HVEDC) would like to give NYDLA.org memberships for FREE, to those folks who live, learn, work, play, teach, train, coach, mentor in the seven counties of the Hudson Valley. Could we work out something out? The Governor of New York just allocated $100M+ to support Economic Development in the Hudson Valley.'

Sure. We can work something out. How about we do an email, mail and phone campaign for Fiserv, and Clover, and Zoom (and...and....) to those business owners in the Hudson Valley? Give everyone special pricing. Quality of Life in the Hudson Valley is AMAZING - now let's help your business to THRIVE. Just email HVEDC@NYDLA.org and we'll get you all sorted.

I call it Flywheel Marketing. Making results of 1 + 1 = 3 or more. Always do things that are connected to other things. Trex Deck owning Rivian EV test driving business owners with home offices who have children that might want to go to school (and live and raise a family) in the beautiful Hudson Valley, New York State.  

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Cell: 201-466-8442 { texting preferred }