CES, then NRF and (right now, as I type) ISE. Our three biggest NYDLA.org/EVENTS of the year. When I was in my twenties (the 80s) my Dad would say to me "Son, selling is like saving. You need to do it every day or you're a bum."  Dad was such a wordsmith. 

My brain tends to go quickly to the numbers. The math. What does it cost to attend a trade show? What does it cost to have A BOOTH at a trade show? When I talk about the first 30 days of the New Year (every year) it is because CES, NRF, and ISE have 250K+ people physically walking the floor. Later this month, the (now) GlobalDLA.org will be following up, Following Up, FOLLOWING UP with all attendees. Now with Agentic AI, a small team of people can nurture millions in a Human + AI maximum 'customer centric' ecosystem.

Customer-centric (also known as customer-centricity) is a business approach or philosophy that prioritizes the needs, preferences, and experiences of customers above all else. It involves designing products, services, processes, and strategies around what customers truly want and value, rather than focusing solely on internal goals like cost-cutting or sales targets.

Understanding Customers: Gathering deep insights through data, feedback, surveys, and analytics to know their pain points, behaviors, and expectations.

Personalization: Tailoring experiences, recommendations, and communications to individual customers (e.g., Netflix's algorithm suggesting shows based on viewing history).

Empathy and Responsiveness: Actively listening to customer feedback and quickly addressing issues, such as through excellent customer support or iterative product improvements.

Long-Term Relationships: Building loyalty by focusing on customer satisfaction and retention, rather than short-term transactions. Companies like Amazon exemplify this by obsessing over convenience and fast delivery.

Measurement and Iteration: Using metrics like Net Promoter Score (NPS), customer lifetime value (CLV), or churn rates to evaluate success and refine approaches.

The Super Bowl originated from the 1966 merger agreement between the NFL and the rival American Football League (AFL), with the first game played in January 1967 (retroactively called Super Bowl I) between the Green Bay Packers and Kansas City Chiefs. The name "Super Bowl" was coined by AFL founder Lamar Hunt, inspired by his children's toy Super Ball, and it stuck despite initial skepticism. Games are designated with Roman numerals (e.g., Super Bowl LX for the 60th edition), a unique tradition among major North American sports. Since 2022, it's held on the second Sunday in February.

We (the GlobalDLA.org) use AI powered marketing tools like our Sapphire Level Sponsor Adobe (same as the NFL, MLB, NBA, etc.) to follow up, Follow Up, FOLLOW UP with the folks that spend the time and money to ATTEND live events. 

Median ticket price: Approximately $7,497 to $7,500.
Average resale price: $8,016 to $9,913, depending on the platform (e.g., $9,913 on SeatGeek, $8,016 overall on TickPick). This could make it the second-most expensive Super Bowl on record if trends hold.

Looks like the NFL figured it out over the years. As did all of the vendors with booths at CES, NRF and ISE. At some point the folks in 'Sales' have become the most important person in the room - because nothing good happens until someone sells something.

TomCapone.com goes to my LinkedIn
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Cell: 201-466-8442 { texting preferred }

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www.TomCapone.com  <<< LinkedIn
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