Trade Winds Blow Strong!

Well, we are halfway through 2025 and here is lesson number one: Trade Shows are bigger and better than ever.

Meetings and Events are always fun. But the trade shows, especially the big ones - they are lead generating machines. 10% of 10% of 10% is our guarantee:

If 50,000 attend a trade show, 10% or 5,000 will engage with you post-event. MQLs.
10% of those (500) will become SQLs.
And 10% of those or 50 will become new clients. New customers. REVENUE!

On a daily basis, we generate over 20,000 leads. Per day. Not a typo. Across our entire portfolio of relationships (Verizon, Zoom, Logitech, Chubb, Harvard, et.al) we are a lead generation machine. And many of these leads are from attending dozens of trade shows per year. But it's all about the follow up, Follow Up, FOLLOW UP. We use (and resell) tools like Dotdigital and Orum and Arrangr and Zoom to nurture our leads.

And, those MQLs and SQLs will also close over time, as you continue to nurture them.

So, at 20,000+ leads per day, every day, I'll bet that you have a product or service or book our course that we should be promoting. Shall we do a test?

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