This was written from a candidate's perspective on what the job description that makes me want to apply looks like.

The perfect job description is transparent, sincere, and detailed. It is not simply a list of requirements to screen candidates out. It does not have to have a fancy form attached to it when simply the email to send the cover letter and CV would do it. The job description people want to apply makes clear what would a workday be like, the salary, and what does the company do.

There is no sense in hiding the salary range because one can simply look up on Glassdoor or similar tools. People would only choose your company if it does meet their expectations when the job description is well written.

An honest job description attracts honest candidates. And vice-versa.