One of the hardest parts of being a tech content marketer is when engineering and product don’t agree on what to say. Engineering wants to dive into the technical glory, while product wants a narrative that sells. How do you avoid being pulled apart?
Rule 1: Stay in service of the customer. If the technical detail adds clarity, use it. If it confuses you, simplify. As content creators, our job is not to take sides but to tell a story that the audience will understand—and ultimately, want to buy.
What’s your approach to navigating team disagreements?
#ContentMarketing #TechStorytelling #EngineeringVsMarketing #CustomerDrivenContent
#ContentMarketing #TechStorytelling #EngineeringVsMarketing #CustomerDrivenContent