IT marketers often fall into the trap of feature overload. We assume that the more features we highlight, the more attractive our product will be. But in reality, customers are more interested in how a product solves their problems than in what it does.

 

Think about it: would you buy a car because it has 200 horsepower, or because it can get you from point A to point B safely and efficiently? The same logic applies to IT products.

 

It’s time to shift the conversation from “what” to “why.” Why does your product matter to your customer? How does it solve their pain points? That’s the story you need to tell.

 

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