When you over-hire generalists, your product marketing suffers in silence. Generalists bring breadth, but without the specialized knowledge to communicate the technical aspects and unique benefits of your product, messaging can become generic. Imagine trying to position a complex SaaS product with broad, shallow insights—your message will either miss the target or feel like noise. Specialists, on the other hand, are attuned to market trends and customer pain points, providing depth that resonates with niche audiences and specific buyer personas. Ensure your marketing team has deep domain expertise in the areas that matter most to your product's growth. Hiring the right specialists can help unlock more focused messaging, leading to better engagement and conversion rates.  

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