William Liao

August 11, 2021

Ship

We do not have unlimited time to make things. 

The market is constantly shifting and evolving. 

The process of creating anything useful is therefore time-bound exercise.

Things need to happen.

So give yourself or your team a set of time to make something and when that time expires, commit to sharing it

It doesn’t have to be perfect; in fact it probably won’t be.

But that’s okay, because when you share the work you develop a relationship with the market. 

You learn from their response. 

You learn from a lack of response. 

Between those two bits of information, you’re in an infinitely better position to build something better.