William Liao

August 11, 2021


We do not have unlimited time to make things. 

The market is constantly shifting and evolving. 

The process of creating anything useful is therefore time-bound exercise.

Things need to happen.

So give yourself or your team a set of time to make something and when that time expires, commit to sharing it

It doesn’t have to be perfect; in fact it probably won’t be.

But that’s okay, because when you share the work you develop a relationship with the market. 

You learn from their response. 

You learn from a lack of response. 

Between those two bits of information, you’re in an infinitely better position to build something better.