William Liao

May 19, 2021


There’s the feeling that you’re starting something, and then there’s actually starting something.

The difference is important. 

Scheduling a meeting to talk about doing something isn’t starting. 

Thinking about doing something isn’t starting. 

Here’s a rule of thumb: if the work only exists in your mind, you have not started yet. 

Seth Godin put it best in his book Poke the Box where he writes that “[starting is] going beyond the point of no return. Leaping. Committing. Making something happen.” 

What kind of work do you care about the most? How will you start?