The idea of subtext is that words and actions are sometimes driven by unstated motivations. 

Thanks to millions of years of evolution, subtext isn’t exactly rocket science — in most cases people are able to infer it.

For example, when someone reaches out on LinkedIn with a canned business proposal about how they can build a website for your business (true story), the subtext is that they’re probably less concerned with helping you and more interested in making a quick sale. 

On the other hand, when someone reaches out with a tailored message about how their services might be able to help solve your problem, the genuineness comes across. 

It’s really hard to disguise ulterior motives. 

A better way would be to pick motives that you’re proud of standing by like generosity and kindness. 

If you really care, it shows.

If you really don’t care, it shows.