William Liao

January 20, 2022

There's a problem and

It’s easy to acknowledge that a problem exists:

Our users are churning. 

This business process is broken. 

Our partnership isn’t as successful as we thought it would be. 

The thing is, merely saying “there’s a problem” doesn’t bring you any closer to a solution. It’s a declarative statement with zero momentum. You can effectively say these things from your couch. 

Instead, add “and” at the end:

Our users are churning, AND here’s how we can stop it. 

This business process is broken, AND here’s a better one. 

Our partnership isn’t as successful as we thought it’d be, AND here’s how we can improve it. 

And is an invitation to look for a path forward. 

Making things better isn’t just about investing time in finding problems but also in coming up with ideas and solutions.