William Liao

July 2, 2021

When the problem is the problem

A distinct possibility that is seldom considered: perhaps the lack of progress isn’t a sign of insufficient effort or poor coordination, but a sign that you’re focusing on the wrong problem or set of problems. 

The failure of Sony’s e-reader wasn’t for a lack of good hardware be design, but rather a lack of infrastructure to support the technology. 

Blockbuster’s multi-billion dollar video rental business didn’t fail for a lack of variety, availability, or logistical insufficiency, but rather an unwillingness to deviate from the business model responsible for its early market success. 

Problem-picking prowess is just as important as problem-solving prowess.