While watching a TV show on Sony LIV today, I came across three non-dismissible 15-sec video ads in between the program.

This would be considered normal for free video streaming.

However:

I’m a paying subscriber of Sony LIV.

Naturally, this got me confused as to what am I paying for every month.

If I have to see ads in between shows, why not have a free subscription which does that?

And, this isn’t the first time I’ve encountered such a greedy implementation.

Even NYTimes shows up ads on their website after paying for their news.

What a shame!

The whole idea behind premium content access was to be reliant on subscription money instead of throwing up annoying ads.

Looks like some corporations want to have their cake and eat it too.