A common advice around the web, in books, and YouTube videos is to keep publishing content consistently.

They say:

I follow a different approach for Hulry.

I publish sporadically, but make sure the content I publish is of damn good quality. And more importantly, my content should be useful.

I've fallen for the consistency trap in the past with my personal blog.

I had set a goal of writing and publishing a blog post every single day on my personal blog.

While initially I had loads to write about, after a few weeks, I struggled to put words on the screen in front of me.

And when I struggled, I wrote just about anything to keep my streak going.

But:

When I reflect back on those days, I realise that the goal was meaningless.

So:

When I started Hulry, I had my north-star metric — freaking awesome articles.

That is what I've been doing till now, and I intend to keep following this in the future.

If you're in the content creation game, ask yourself this — am I producing value?

If no, you need to rethink your strategy.

Consistency is good, but quality and usefulness triumphs everything.