Andy Doyle

I'm working on a side project to help designers with the portfolio case study problem: plotter.design
June 10, 2024

The iPhone incoming call problem

I can't explain why, but one morning I woke up thinking about the problem of accepting or declining calls that @adamsilverhq discussed in his newsletter. I've never received a call while on another, but if I did, this UI would confuse me. I'd likely miss the incoming call because it would take too long to decide what to tap, or I might...
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May 31, 2024

Think before you design

“If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. ― Albert Einstein” As a product designer, it’s easy to get caught up in the buzz of our design tools. New features, techniques, and debates over layer names can be endless distractions. It’s tempting to dive str...
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May 3, 2024

The art of remote design: Accelerating outcomes with self-critique

Transitioning to fully remote work was relatively smooth in many aspects. The increase in quality, focused work time was a welcome change, but the sudden absence of immediate feedback felt like hitting a roadblock. In the office, a quick turn to a colleague for a gut check was commonplace. Whether it was another designer offering feedb...
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April 8, 2024

20/20 vision: Practical tips for crafting a UX vision

As the old saying goes, "hindsight gives you 20/20 vision." Looking back, creating a UX vision stands out as the one thing I wish I knew before diving into my role as an in-house product designer. This insight could have saved me countless hours of indecision, circling around what to prioritize next. It could have answered the lingerin...
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March 25, 2024

Beyond clicks: Understanding user experience holistically

Have you ever heard someone say, "That takes too many clicks"? It's a common complaint in the world of UX design, but let's face it—users aren't sitting there counting clicks. So why should we? When we talk about "clicks," we're often referring to the number of screens a user has to navigate through. But what about loading times, syste...
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March 11, 2024

It’s just a copy change. Think again.

“It’s just a copy change” You may have heard these words before. You’re working on a project and everyone’s focussed on delivering, fast. What should this new page or feature be called? Is the nomenclature correct within the industry or clashing with anything else within our larger ecosystem? Don’t worry we can change copy later on… Ge...
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