Bjartur Sigurbergsson

August 27, 2023

Book notes: Ego is the enemy

When you blindly chase success, it’s easy to let the ego get the upper hand, and if you do, things tend to end badly - as Ryan Holiday explains in his book Ego is the enemy. In his book, Ryan identifies three phases people go through in their professional journey: (1) Aspire, (2) Success, and (3) Failure. And, for each of these phases ...
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January 9, 2023

5 things I learned in 2022

#1 | Scoping things down is a superpower when building products I first got introduced to the concept of scoping things down when reading the book Shape up. Shape Up introduces fresh new ideas on how to build products, by introducing a concept of fixed time and variable scope. In this framework, you need to scope things down to be able...
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August 1, 2022

Continuous feedback delivery

As a manager, one of the core things you should be doing is noting down and sharing feedback with your direct reports. When there’s a lack of feedback, your direct reports will feel like you don’t really know what they’re up to, or worse: that you just don’t care. Be concrete It can feel slightly challenging to be constantly on the loo...
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May 31, 2022

Shape up: What is it, and why should you care?

This post is built on notes from a talk I gave on a product development process called Shape up. It’s one of my favourite approaches to product development and I wanted to share it here in case it might be interesting to others. So, what is Shape up, where does it come from, and why should you care? Shape up is a process developed over...
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January 13, 2022

The importance of actionable metrics in a Growth team

Starting a growth team certainly has its challenges, and one of the biggest ones that I’ve run into is picking the right metrics to focus on. It’s far too easy to pick feel-good, vanity metrics that don’t help you determine whether your various experiments and efforts are affecting the bottom line. One of the main things that a growth ...
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December 26, 2021

Book notes #2 | Deep work

This is the second post in a series called “Book notes”, where I intend to write up ideas that I find interesting from the books I’m reading. This is mostly done for my own sake, but if it’s interesting for anyone else - even better. — I recently read Cal Newport’s Deep Work and absolutely loved it. It perfectly accompanies my recent o...
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September 2, 2021

Book notes #1 | It doesn’t have to be crazy at work

This is the first post in a series called “Book notes”, where I intend to write up ideas that I find interesting from the books I’m reading. This is mostly done for my own sake, but if it’s interesting for anyone else - even better. It doesn’t have to be crazy at work is the newest addition to a fleet of books on company building, cult...
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May 30, 2021

NLP, hate speech, social media, and politics

Two years ago, I was sitting in my small room in Vesterbro, laying the final touches on my master’s thesis. The topic was: Multilingual Hate Speech Detection: Detecting the Types and Targets of Offensive Language in English and Danish Social Media Data. At the time, a lot of work was being done in this area, but mostly for the English ...
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May 18, 2021

Languishing and Flow

Yesterday my girlfriend sent me an article from the NYT about a concept called "Languishing", which I found super interesting. Languishing is described as the state between depression and flourishing (flourishing = the peak of well-being). It's that state where you're not feeling burnt out, but still joyless and aimless. It's that sens...
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