It’s what everyone who makes anything for the internet hopes for: to suddenly pop off and be appreciated, recognized, and understood. Because after all, attention equals success right? Kind of, but not really. Sure, you get a little boost to your following and feel an incredible dopamine high watching the numbers rise. But then it slow...

If you’ve been doing TV, Film, Commercials, or something resembling those, you likely place your work on a pedestal. And you should. It’s hard to create something that moves others, let alone something worth watching at all. So much needs to happen to go right. The script finessing. The cast & crew collecting. The pre-production madnes...

Adapting is hard. You’ve established a way, internalized a process, and found a rhythm with something. But to adapt, you have to change all of that, and it's challenging. You gotta unlearn some things and then re-learn new ones. There’s no rhythm or structure. You’re just floating in a strange new ocean that feels like water, but isn't...

We had a shoot last Thursday. Shot 6 different videos in one day. It was a great chance to get some serious reps as a director and producer, as we had a small crew that needed to move quickly in order to execute our plan. I was proud - not only did we do what we set out to, but we did it without being stressed or emotionally charged. N...

As I write this, I'm waiting for Jason to give me notes on the HEY Calendar walkthrough video I just submitted. I'm equal parts excited and scared. As any video editor will confess, sometimes you spend so much time on a video that it sinks into your bones. For the last 3 days, this video was my sole focus. At first I was just 'doing my...