Hey :)

Something's been sitting with me all week and I want to share it before we get into the 3-1-3.

I wrote a business plan this week. A big one. Probably 35,000 words. Lots of ideas, lots of directions, lots of ambition. And after I finished it, I realised I'll probably never send it to anyone.

Not because it was bad. But because when I read it back, I could see exactly what was wrong with it. We're trying to do too many things. We're trying to be too many things. All at the same time. And the honest truth is — when I looked at it objectively — I couldn't point to one thing we're doing that's truly excellent. Fully dialled in. Locked in. Not yet.

That's a hard thing to sit with. But it's important.

I think there's a kind of naivety that comes with being capable. We're reasonably smart. We're energetic. We've got good ideas. And so there's this unspoken assumption that we can do it all. And in some ways, that's true — we can do almost anything. But we can't do everything. Not at the same time. Not well.

And the risk — the real risk — is that we spread ourselves thin enough that nothing actually becomes excellent. We end up building something that doesn't quite look like what we actually wanted.

I'm sharing this because I know I'm not the only one. I'm pretty vocal about telling people not to chase distractions. And it still slips in for me. It slips for all of us. We drift into this busy, distracted place where we're doing a lot and moving nothing forward.

End of quarter feels like a good moment to come back to the main thing. What's the one thing that — if we do it really well — makes everything else easier or unnecessary? That's where we need to put our energy.

It's hard. You have to fight against almost everything to stay there. But that's the work.

Right. With that in mind — let's do the 3-1-3.

Three wins from this week. What's gone well? What looks and feels like progress? Write it down. More than three is fine. The point is to finish the week on a high rather than staring at everything still on the list. That list isn't going anywhere. There will never be a week where it all gets done. So we stop wallowing in what's undone and we honour what got done.

One objective for next week. What's the single most important thing that needs your focus? Look at your calendar. Where are your 90-minute blocks? That's your 20% time. That's where the needle moves. You've still got demand to create, conversations to run, delivery to manage — the other 80% handles all of that. But this one thing grows your business. It needs your undivided attention.

Three tasks that move the needle on that one thing. Three actions. Three jobs. What are the three things that are going to help you move forward on that one objective? Write them down.

Then go to your calendar and protect the time you need to actually do them. Block it. Name it. Treat it like it's non-negotiable — because it is. Even if everything else goes sideways next week, even if the week gets messy and distracted and full of noise, you will get to Friday knowing you made progress. When you sit down to do your 3-1-3 this time next week, the time will already be there. You'll have shown up for the thing that matters.

That's the whole game.

Pour yourself a coffee. Sit down. Do your 3-1-3.

Then reply to this so I can read it. I want to know where you're at and what you're working on.

Go.

🗣️ 👀

Chris