March 31, 2026
Doing your best work with Dan Sullivan's ABC Model
Hey :) I want to talk about a framework that's genuinely changed the way I think about time and work — both for myself and for the owners I coach. Before I get into it, I want to be upfront: this isn't mine. It comes from Dan Sullivan at Strategic Coach. He publishes a small book every quarter built around a framework he's working on, ...
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March 30, 2026
[3-1-3] Finding Focus: Prioritising Progress in a Busy Week
Hey :) Every Friday I do a simple weekly review I call the 3-1-3. Three things that look and feel like progress this week. One single objective for next week. Three tasks that will move the needle on that one thing. It takes about 15-20 minutes, and it's one of the most important things I do all week. I'll explain why in a moment. --- ...
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March 27, 2026
Only mediocre people are always at their best
Hey :) Recently I've found myself in conversations with people who were clearly struggling — caught between where they are and where they want to be — and my response surprised me. I wasn't trying to rescue them. I wasn't apologising for the difficulty of it. I wasn't looking for ways to make it easier. I was just... comfortable with i...
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March 26, 2026
Confidence comes last
Hey :) Let's talk about confidence — specifically, how to help someone who says "I just don't feel confident doing this." This comes up every single week in my coaching work, so I've had to develop some real clarity on how to tackle it. Here are the frames I use. Start with their own history The first thing I'll do is ask a self-discov...
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March 25, 2026
Churchill Had a Secretary. I Have WisperFlow.
Hey :) I'm writing this while driving. Well, not writing — dictating. Into an app called VoicePal, which is recording everything I'm saying and will give me a clean transcript when I'm done. I'll take that transcript, drop it into Claude with the right prompt, and it'll help me shape it into something worth posting. That's the process....
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March 24, 2026
How I talk myself into starting
Hey :) Every week, I sit down in front of a blank document and build a workbook from scratch. I've done it dozens of times now — workbooks for every framework, every tool, every method we use at QFG. The whole point is to give our coaches something they can facilitate with and give our clients something they can actually work through. ...
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March 23, 2026
Stop living in your to-do list (Google Tasks)
Hey :) There’s a good chance your to-do list is making you less productive, not more. I know that sounds backwards. You’ve got everything written down. You’re organised. You’re on top of it. But if you’re running your day from a task list — opening it up in the morning, scanning what’s on it, picking something off, and getting going — ...
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March 16, 2026
Goals are not a plan
Hey :) I've been thinking about why goal setting so often feels empty. Most people do everything they're supposed to do. They write the goals down. They create a vision. Maybe they do OKRs. And then... not much changes. The business doesn't feel meaningfully different. There's busyness, but it has a hollow quality to it — lots of motio...
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March 15, 2026
A letter to my team: The kind of company I want to build
Hey :) A week or so ago, I wrote a letter to my growing team and partners at The Question First Group. It was about the kind of company I want to build — one where the business genuinely supports the lives of the people in it. Several people reached out asking for help with their goals, and the weekly reports started coming in that sam...
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March 14, 2026
What's allowed me to do my best work?
Hey :) Gavin Bell asked me this question recently, and the honest answer is: it depends on when you ask me. If I answer this question well today, I should have a different answer in a year — because doing your best work isn't a destination you arrive at. It's a direction you keep moving in. The best work you're doing right now should b...
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March 13, 2026
I hate the word 'productivity'
Hey :) Cara has said to me before that it’s incredible how much I can get done in a short space of time. And she’s right. When I focus and get into deep work mode, I can produce a lot very quickly. If I sit down with a clear project and no distractions, things tend to move fast. But there’s a bit of a tension here for me. Because at th...
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March 12, 2026
Busy is not a strategy
Hey :) There's a question I've started asking people when I want to understand how clearly they're thinking about their business. It's not "what are you working on?" or "what are your goals for the year?" It's this: Give me an example of something you've said NO to recently. A project you turned down. An opportunity you walked away fro...
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March 11, 2026
Before you say yes: 20 questions to ask before taking on any project
Hey :) Most teams don't struggle to come up with ideas. They struggle to say no to them. There's always another project worth doing. Another initiative that sounds smart, feels urgent, and has at least one passionate advocate in the room. The problem isn't identifying good work — it's figuring out which good work is actually the right ...
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March 9, 2026
Why I’m pushing my team to write more
Hey :) Something I’ve been thinking about a lot lately is writing. More specifically, writing as the primary way we communicate ideas inside a team. I picked this up years ago from the guys at 37signals, especially Jason Fried. If you’ve ever used Basecamp, you’ll notice something straight away: you can’t send voice notes. There’s no a...
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March 8, 2026
I changed my mind
Hey :) Here’s a sentence you can use at any time: “I changed my mind.” That’s it. It’s a complete sentence. You don’t need a long explanation. You don’t need to justify it. People don’t have to like it. But it can simply be the truth. “I changed my mind.” 🗣👀 Chris. /letter
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March 5, 2026
You don’t have a nine-to-five
Hey :) You don’t have a nine-to-five. Which means you don’t actually have to live like someone who does. Sometimes I think people like me — owners — accidentally drift into behaving like employees. We structure our day the same way everyone else does. We start around nine. We finish around five. We sit at the desk all day. We rush arou...
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March 4, 2026
You don’t need another book
Hey :) As a coach, I think one of the most important qualities I need is the ability to meet someone where they’re at. Every client is different. Different strengths. Different blind spots. Different pace. Some move quickly for six months and then stall. Some move slowly and steadily. Some surprise you. Some frustrate you. My job is to...
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March 3, 2026
Practicing no for a month
Hey :) I used a simple challenge with a client the other day. He said something I’ve heard a lot: “I just can’t say no.” And to be fair to him, the reason was completely human. He genuinely wants to help people. When someone’s struggling, he feels that pull. I get it. Most decent people do. But the problem isn’t whether helping people ...
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February 27, 2026
Shipped in February...
Hey :) Here's what we shipped in February: Book: The 4 Pillars of Breakthrough Marine Sales Communication Book: The 4 Pillars of Breakthrough Home Improvement Sales Communication Blog: Best Sales Training Companies for Home Services Workbook: Own The Open - The questions to ask in the first 20-minutes of a sales appointment Workbook: B...
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February 22, 2026
Coming up for air...
Hey :) Last year we started working in six-week sprints. I mapped them across the year so they line up with school terms. Most terms are about 12–13 weeks with a break in the middle, so it made sense to split them in half. A sprint for us is fairly intense. The first week is a bit scrappy as we get into the work. Then we find our rhyth...
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February 21, 2026
#4: Doing your best work over a long period of time
Hey :) Up to now, I’ve been thinking out loud about leverage, the quality of work, and the discipline it takes to protect time for the things that really matter. There’s one more layer to this that feels unavoidable. You are one person. You have one brain. And your work life and personal life aren’t actually separate. They bleed into e...
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February 20, 2026
When your goals come from strategy, everything changes
Hey :) When you develop your own strategy — and your goals come from that strategy — you can ignore what everyone else is doing. It genuinely stops mattering. Other people’s output, their announcements, their pace, their noise — it has no bearing on your work. You know what you’re doing. You know why you’re doing it. And because of tha...
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February 18, 2026
#3: Doing your best work over a long period of time
Hey :) In the last post, I was thinking out loud about the quality and value of the work you choose to do — how moving closer to strategy and decisions tends to increase leverage over time. There’s a third piece to this that feels very practical, and very unglamorous. Even when you know what your highest-value work is, it takes a surpr...
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February 17, 2026
#2: Doing your best work over a long period of time
Hey :) In the last post in this series, I was thinking out loud about leverage over time — how, as your career progresses, doing good work becomes less about hours and more about what you choose to spend those hours on. There’s another part of this that feels just as important. It’s not only about control over your time. It’s also abou...
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February 16, 2026
Are you thinking for yourself?
Hey :) There’s something that worries me about how quickly we default to other people’s ideas. A client has a problem. We immediately go and buy the books. Download the podcast episodes. Search for frameworks. And just to be clear — I love books. I’m in the middle of a couple right now because I’ve got some fairly serious challenges ah...
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February 15, 2026
Quotes: Sunday 15th February 2026
Hey :) Here are five quotes that have inspired me recently: “To yell at your creativity, saying ‘You must earn money for me!’ is sort of like yelling at a cat; it has no idea what you’re talking about, and all you’re doing is scaring it away…” - Elizabeth Gilbert, Big Magic "You'll use everything you ever knew." - Steve Martin (quoting...
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February 14, 2026
#1: Doing your best work over a long period of time
Hey :) I’ve been thinking a lot lately about what it actually takes to do good work over a long period of time. Not intense bursts. Not heroic sprints. But turning up year after year and still liking the work you do. This short series is probably most relevant for people who have a high degree of leverage over their time. Owners. Knowl...
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February 13, 2026
What feels like progress this week?
Hey :) You’re going to die with things on your to-do list. It sounds morbid, but it’s true. You’ll die with plans to grab a coffee with a friend next week. You’ll die with projects unfinished, ideas half-formed, and tasks you never got round to. Everyone finishes their days and weeks with things left undone. That’s life. So you’ve got ...
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February 12, 2026
Stop saying “end of day”
Hey :) How often have you said to someone, “I’ll get that to you by the end of the day,” or “I’ll have it to you by the end of the week”? You say it without thinking. It sounds right — like what people want to hear. But as soon as those words leave your mouth, you know what’s coming. You’ve just created a problem for yourself. You’re g...
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February 11, 2026
Someone has to be the one who ships things
Hey :) A partner said to me recently: “None of this would have been done if it wasn’t for you, Marr.” It was a great compliment. But what it really confirmed for me was this: someone has to be the one who ships things. Someone needs to take ideas, run with them, and actually get them over the line. And the truth is, it’s not any easier...
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