Hey :)
Something that keeps coming up again and again — both in my own work and in client conversations — is how easy it is to drift into busy work.
You start the week with good intentions, then suddenly you’re scrambling, reacting, doing a lot… but not always the right work.
I had a call with a client this week and they summed it up perfectly:
“I need to be more structured. I want to be more focused. I want to feel like I’m doing the right work.”
That feeling is incredibly common when you’re running a business on your own, or with just one other person. Without structure, everything starts to feel important — and when everything’s important, nothing really is.
(I’ll link out here to my article: “if everything is important, you don’t have a strategy” - Read this next!)
What really matters isn’t some perfect annual plan or an in-depth review process.
What matters is practising alignment.
Every week. Getting slightly better at:
- aligning your work with your goals
- aligning your calendar with what actually matters
- seeing the problem, focusing on it, fixing it, then moving on to the next thing
So here’s what I want you to do before you fully switch off this week.
1. Progress check
Reply and tell me: what are three things that feel like progress this week?
They don’t need to be huge. Just real. Honest.
2. Next week’s single focus
Looking at next week, what’s the one major objective?
The one thing that:
- makes everything else easier or unnecessary
- or is the main problem you need to fix or solve for right now
3. Needle-moving actions
What are the three actions that actually move that objective forward?
Not a long list.
Three things.
Clear. Specific.
4. Alignment check
Finally, look at your calendar.
- does it reflect those tasks?
- does it reflect the most important work?
- is there alignment between your goals and where your time is actually going?
That’s the work.
No perfection required. Just honesty and repetition.
Hit reply with your answers.
🗣️ 👀
Chris.
Chris.