Hey :)

I recently read The Crux by Richard Rumelt.

I took a lot from it — especially the reframing of what strategy actually is — and I found that genuinely liberating.

Below are a few quotes that might inspire you to read it, and to think differently about strategy.

"Good strategic goals are the outcome of strategy, not its input.”

“Strategy is the process of confronting and solving critical challenges.”

“Don’t start with goals—start by understanding the challenge and finding its crux.”

“Strategy is problem solving, and it is best expressed relative to a particular challenge.”

“The art of strategy is in defining a crux that can be mastered and in seeing or designing a way through it.”

“A strategy is a mixture of policy and action designed to surmount a high-stakes challenge. It is not a goal or wished-for end state.”

🗣️ 👀

Chris.