Chris Marr

February 12, 2026

Stop saying “end of day”

Hey :)

How often have you said to someone, “I’ll get that to you by the end of the day,” or “I’ll have it to you by the end of the week”?

You say it without thinking.

It sounds right — like what people want to hear.

But as soon as those words leave your mouth, you know what’s coming.

You’ve just created a problem for yourself.

You’re going to bust your arse to meet a deadline you volunteered — one that you didn’t even think through.

So here’s the new rule:

👉 You’re not allowed to say “end of day” or “end of week” anymore.

Seriously — ban those phrases.

Instead, force yourself to pick an actual date and time that makes sense.

Even better: don’t commit to anything right there in the moment.

Say, “That’s great — I’ll check my calendar and come back to you with when I can have that done.”

Then, after the meeting, look at your schedule and decide thoughtfully when you can realistically deliver.

This helps everyone — especially you.

Because here’s the thing: you’re the one volunteering the deadline.

That means you get to decide.

And when you do, give yourself 20–30% more time than you think you need.

That might mean an extra day.

Then, if you deliver early — you look organized, dependable, and in control.

This isn’t about being slow.

It’s about being thoughtful.

It’s about protecting your time and building a reputation for reliability — not reactivity.

🗣️👀

Chris.

About Chris Marr

Co-Founder at The Question First Group. Thinking out loud about work, life, and what I’m learning along the way.