Three items any organization will find useful for marketing purposes are a one-liner, a website, and an e-mail campaign. For more information on a one-liner, look at #17.  Those having a website created may think the point is for people to read the site and be informed and that is about it. There is more of an opportunity.

Your website copy (the words and the order of the words) should make it easy for someone to know what you offer, how your product will make their life better and how they can buy it. With the right website, you will get more visitors to click through to get them to the next step to lead to a sale.  

 

-          Content comes from Business Made Simple book (Chapter 5: Marketing)