Carlos Trujillo recently had to cancel a Basecamp account, but we managed to leave a warm, lasting impression by making it effortless. No last-minute offers, no pressure to get on a call to "explain", no dark patterns of any kind. Just gratitude that we could be of service while it lasted. It seems self-evident that it should always be...

It's tempting to think you're doing someone new a favor by initially holding them to lower standards on work, effort, or decision making. They're new! They need to find their feet! Yes and yes, but neither fact is helped by going easy on what good decisions, reasonable effort, and solid work needs to look like at your company. Now keep...

Whatever brief promise that Elon Musk might run New Twitter on principles not power seem dashed by the ElonJet affair. So I'm now biased to the tail outcome of this acquisition: That it liberates the world from Twitter's unique influence on our common discourse. Nobody should have this much power over the town square. No human is stron...

After being involved with the tech monopoly fightonseveralfronts in the last few years, I must admit I got a bit jaded after a while. In all the US state actions, for example, it seemed the basic political corruption available to any trillion-dollar company willing to buy all the lobbyists in the land, connecting that to campaign contr...

It's not even been a full two years since we said no thanks to discussing societal politics internally at 37signals. The drama that decision created was immense, and all-consuming for a few weeks. We trended on Twitter for a while, there were countless, breathless articles covering the move, and ultimately, we said farewell to twenty-s...

All societies ought to strive for digital sovereignty. For the power and dignity of self-determination, according to the norms and laws of their culture. Independently of staying in the good grace of foreign powers. Without digital sovereignty, we cannot claim to be free in the 21st century. I stake the claim that we in the Nordics, as...

Humans are terrible at estimating anything complicated that involves novel attempts at problem solving. So getting out of estimates and into appetites has been the single most important thing we have done for our software development process at 37signals. Instead of asking for a specific estimate to a specific solution, we start with r...

After several covid years without, I've returned to speak at quite a few conferences and seminars this year. From OMR in Hamburg to Swiss Startup Nights near Zurich to Nordic Perspectives & Fingerprints in Copenhagen. But it was the session last night at the Copenhagen Townhall gathering of startup founders and investors that really ce...

Back in the early 2000s, software customers and vendors were both excited to embrace an alternative to selling and buying applications on CDs in card-board boxes, dealing with complicated installations or upgrades, and being limited with multi-user collaboration beyond the physical office's internal network. Why bother with these hassl...

ChatGPT is blowing mindsleftandrightincludingmine. It's placed a second dot on what appears as an exponential curve of AI competency, following the huge leaps in creative image generation already made this year. So it's our nature to imagine – or dread! – where the next dot will land, and what perhaps the not-so-distant future will hol...

I can't remember a time in my life when so many got so much wrong in their predictions about the future. Not in politics, not in culture, not in technology, not in economics, not in medicine, not anywhere. It's been a profoundly humbling phase of human history for both the experts that predict for a living and the masses trying to sort...

I've lost count of how many times various groups have tried to cancel Shopify over some store they didn't like. But I do remember the first big one. The fight over the Breitbart merchandise store. It involved mass-mediaattentionforweeks, a Twitter hashtag, 200,000 signatures gathered, and ripples across the tech ecosystem. Yet Shopify'...

The past decade+ of decadent funding has produced a generation of flappy and fragile tech companies. Fed with excessive capital as early startups, stuffed with absurd rounds of funding as wobbling scale-ups, and finally lobbed onto exuberant public investors at grotesque multiples. Many of these companies have never known real distress...

A lot of people equate responsibility and busyness, especially when it comes to running a company. That responsibility means being involved with everything all the time, doing all the work that isn't getting done to your satisfaction of pace and urgency. Those are traps, both of them, that I fall in often. But I have learned to set bou...

John McWhorter's new book Woke Racism ends with with plea to all of those who haven't been taken in by what he calls "The New Religion". Especially if they find themselves accused of being a "racist" after daring to dissent on any racially-charged topics: “We must say no to these people, in quest of a result: An understanding will grad...

One of the fascinating aspects of the TikTok algorithm is its ability to connect similarities from alien domains, and thus feed you more of what you’ve liked, but from an alternate angle. This brain hack is of course part of the addictive nature of TikTok, but it also occasionally unearths compelling connections you didn’t even know ex...

The acronym for Diversity, Equity, and Inclusion entered the common corporate lexicon with overwhelming force in 2020. Executives everywhere quickly learned they needed a passable position on DEI to stay employed, and a cottage industry of consultants sprung up to provide it. There were endless proclamations of "doing the work", some e...

Regardless of what happens to Twitter, Elon Musk is without a doubt the most interesting man in the world right now. He's positioned himself at the intersection of so many trends and topics that it's hard to keep count, and through it all, he's tweetingmemes. It's the greatest show on earth, no work of fiction could ever hope to compet...

Most businesses are not fucking Coca-Cola. They don't have this secret recipe that's the foundation of their success. The vast majority of businesses succeed or fail on the basis of their execution and their timing. There just aren't that many profound secrets that completely alter the trajectory of wherever some company's going. But I...

One of Lefsetz's recurring topics is how music no longer drives culture. There's no longer a shared center. The biggest star of today is someone most of the world have never heard of. With tens of thousands of new tracks hitting Spotify every day, there's just too much volume, too much niche, for anyone ever to break through like the o...

Remember when all the noble people of the world stood up to denounce The Covid Misinformation perpetrated on Joe Rogan's podcast? It seems like ages ago, but in fact it was just this January! And okay, it also wasn't all the noble people. Mainly just a couple of old musicians, like Neil Young and Joni Mitchell, who for a moment relived...

We've often been accused of being unambitious with Basecamp. Why didn't you just raise a bunch of venture capital and go for The Big Time? Why were you taking profits when you could have invested in growth? Don't you want to own a unicorn? Don't you want to be a billionaire?! This is the Silicon Valley way. Ride the big money to the mo...

In 1997, Apple was in dire straits. The stock was trading at a 12-year low, they were losing gobs of money, and Michael Dell famously called for Apple to shut down and return its money to shareholders. Things were bad. It was at this bottom Steve Jobs returned. In February of that year, Apple bought NeXT Software, Jobs' company-in-exil...

A productive company culture is one with a clearly set pace. One with basic expectations around how long projects should take, what level of risk is appropriate to meet that pace, and what happens when teams or individuals miss. When the pace is right, you ship high quality improvements at expected intervals, and customers are pleased....

With Twitter under new ownership, it's a great time for us to imagine how this hellscape might actually get fixed. And by fixed, I mean be a place where people enjoy hanging out, where the debate over content moderation is settled, and where Elon Musk might make his money back. Easy peasy then! To start, here's my fundamental premise: ...

It takes a lot longer to learn how to run a good business, if your lessons are derived solely from the confines of calm, comfortable companies operated by kind and caring bosses. Of course you can pickup on the subtleties of a well-run organization, but it's far more memorable to deal with the chaos and aggravation that comes from work...

That crazy son of bitch finally did it. Twitter now belongs to Elon Musk. And I must admit that I'm softening on the prospect. I still think social media by and large operate to the detriment of society, but I don't see Twitter aggravating that under Musk's management. But we shall see! That's the excitement of our time. So many unknow...

In the two years since the European Court of Justice invalidated the Privacy Shield concept, European companies have been scrambling to pretend to comply with the ruling, without changing anything consequential about how they use American internet services. The erroneous consensus seems to have been that if only they could get an Ameri...

Before social media, I couldn't tell you what narrow political box to put most of my friends or coworkers. I might have had a hunch as to whether someone leaned left or right, but it was usually just that, a hunch, and more importantly, virtually never relevant to our relationship. That doesn't mean we couldn't occasionally have discus...

Here's Snap explaining to investors why their third quarter results were such a disappointment: “We are finding that our advertising partners across many industries are decreasing their marketing budgets, especially in the face of operating environment headwinds, inflation-driven cost pressures, and rising costs of capital.” Why do the...